About UsAnavita Skin Care is a family owned business created to offer simple-to-use yet effective topical skin care preparations made with love. We pay special attention to every quality component that goes into our skin care line and offer very clean ingredient lists.
Our skin care products are never tested on animals and only feature formulations free of sulfates, phthalates, parabens, and petroleum oils.
Our top priority is to provide customers with 100% satisfaction, and nothing is more important for our company than giving people a positive experience.
We are based in Tennessee, U.S.A. and all of our products are produced in North America under strict cosmetic manufacturing guidelines.
Our Brand Story
We embody Live the Beautiful Life™. It's about looking your best while pursuing the life path that gives you personal satisfaction. It's striving to be better while appreciating your individual uniqueness.
We champion a life view that is sophisticated, fashionable, and worldly. We embrace simple elegance. We want our customers to look their best, and we want to help them achieve that with effective, simple skin care solutions.
Our Personal Journey
I'm the mother in the family writing this. There were several factors that converged in creating Anavita. First of all, I’m not getting any younger and as the old saying goes, “Necessity is the mother of invention!” I am an older mom and I don’t want to look like my daughter’s grandmother or for her to be teased about having an old mom. I really don’t mind aging, but unfortunately, there is some prejudice that is associated with lines, wrinkles, and sagging skin.
It started with searching for a solution to my daughter's severe eczema. My husband and I became focused on skin care products and regimens in order to find ways to heal her skin. While we were working on finding a solution for her skin care issues, I was also trying to find anti aging products that worked for my fine lines, emerging wrinkles and collagen loss. I was always trying new products from department store brands to home based businesses to completely natural skin care regimens. I justified my expense by saying “It’s cheaper than surgery!” but I never found anything that worked that well for me.
Through all of these experiences, we were really immersed in skin care! My husband has a degree in chemical engineering and he understood the role of different ingredients and the science behind many products. All of those skin problems, conversations and discoveries ended up transitioning into our own products and the Anavita Skin Care brand.